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Chief Marketing & Membership Officer
JCC of Greater Baltimore
3506 Gwynnbrook Ave
Rosenbloom Campus
Owings Mills, MD 21117

Principal Responsibilities:

The Chief Marketing Officer (CMO) provides marketing and brand development leadership to the organization, ensuring that the mission, strategy, and impact of the JCC is appropriately positioned in the public domain, and that the JCC's programs and services are actively and effectively marketed in order to achieve all revenue, membership and enrollment objectives. The CMO is responsible for overseeing the planning, development and execution of all marketing, communications and brand development initiatives related to membership, programs, and other services. The CMO's primary objective is to drive qualified leads and retention strategies for the JCC's membership, programs, and services through successful marketing, using the tools of market research, product marketing, marketing communications, social media, advertising and public relations.

The CMO is a member of the executive team and will oversee all marketing efforts for each of the JCC's program centers: Center for Sports & Wellness, Center for Arts & Culture (including The Gordon Center and Gordon Outdoors), Center for Youth & Families (including Early Childhood, JKids, 4Front Teen Initiative, and JCamps). In addition, the CMO will provide communications support for all development strategies as well as agency-wide communications. The CMO will directly oversee the Marketing and Membership & Guest Services Departments including supervision of the Senior Directors of both departments.


Essential Responsibilities
WORK ENVIRONMENT:
The work environment is usually fast paced. This job requires high energy and interaction with staff as well as with members, other agency staff, community leaders, and outside partners, vendors, others.
PHYSICAL DEMANDS:

The Jewish Community Center of Greater Baltimore is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on the basis of race, religion, color, sex, sexual orientation, gender identity or expression, national origin, age, marital status, citizenship, veteran's status, physical or mental disability that does not prohibit the performance of essential job functions (with or without reasonable accommodation) or any other basis protected by federal, or applicable, state or local law.

Minimum Qualifications:

Required Skills, Experiences & Competencies


Salary:

95,000 - 105,000

Agency Information:

JCC membership is like becoming a part of a family, everyone truly is welcome! Drop by and take a tour; you won't believe how many wonderful recreational, educational, social and cultural activities you will find here. There really is something for everyone! Members enjoy a wide variety of benefits including free group fitness classes and use of our Fitness Center, Aquatics Center, Parenting Center, Teen Center and Performing Arts Center. Special member rates save you money on many classes and events as well.