Location and Job Title:

Marketing Manager
Surprise Lake Camp
382 Lake Surprise Road
Cold Spring, NY 10516

Principal Responsibilities:

To apply please send cover letter and resume to Adam Bendeson at adam@supriselake.org

Surprise Lake Camp seeks a creative and high-energy Marketing Manager who will be responsible for the management and execution of all of Surprise Lake Camps marketing and sales strategies. This person will be a strategic thinker who will raise the visibility and awareness of Surprise Lake Camps work through our website, email, newsletters, blogs, social media platforms (Facebook, Twitter, Instagram and LinkedIn) and media channels. This person will serve as the primary sales agent for camper recruitment.

The Marketing Manager will have excellent writing, technology and communications skills. The Manager will promote the mission of Surprise Lake Camp and keep the service populations, relevant stakeholders and the general public informed of the organizations goals and initiatives. This person will be the primary staff member for recruitment of new campers and the retention of existing camp families based on established sales goals.

Minimum Qualifications:

Serve as primary staff member in obtaining annual recruitment goals.

Maintain and manage camp sales funnel and daily recruitment to obtain daily/monthly/annual quotas.

Accomplish marketing and sales objectives by personal recruitment, social media and all other viable avenues.

Create and execute a sophisticated digital communications strategy that supports evolving goals

Update organizational website content as needed

Develop and execute digital and traditional communications strategy inclusive of content distribution calendar

Understand the strategic role of design and layout in developing compelling & effective products

Collaborate with teams in order to develop marketing assets and curate compelling content for digital platforms

Review illustrative materials to determine if all communications conform to the organizations standards and specifications. Create and maintain a common voice

Manage all active social media platforms by utilizing a monthly editorial calendar, drafting captions and designing all accompanying graphics for both organic and paid posts

Excellent writing and communication skills

3-5 years of experience in the field of marketing or sales

Bachelors Degree, preferably in Marketing, Business or Communications

Ability to manage daily sales quotas

Documented experience in website design and social media management required

Experience with WordPress, Adobe Creative Suite (primarily InDesign and Photoshop) Google Analytics, AdWords, Constant Contact and Canva

Excellent personal communication, presentation and editing skills

Multitasker with the ability to prioritize and manage multiple projects at once

Strong decision-making skills, high energy and enthusiasm for Surprise Lake Camps mission

Photography skills a plus

Salary:

$55,000 - $65,000

Agency Information:

Surprise Lake Camp is one of the oldest Jewish Childrens Camps in the United States. Since 1902, Surprise Lake Camp has provided a haven for children in the beautiful mountains of Cold Spring, NY. What makes SLC the best is the beauty of the site, the richness of the people and the program, the sense of history and tradition, and the magic we create when the whole thing comes together. We blend a commitment to traditional, rustic camp experiences with state-of-the-art recreational facilities and are particularly proud of our open, inclusive community that is sensitive to the needs of interfaith and diverse families.

Over 8 weeks each summer, nestled in a valley between two mountains and around a lake, we host over 600 campers and staff who come from all over the world. We have a very strong alumni base and many of our campers are the children and grandchildren of former campers.